Understanding the Resiliency of the Kalamazoo Mall

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Understanding the Resiliency of the Kalamazoo Mall, Is A Well-Researched Topic, It Is To Be Used As A Guide Or Framework For Your Research.

ABSTRACT

The Kalamazoo Mall is the first pedestrian mall in the United States. Since then the Mall has gone through many changes. The Mall was first created to be a completely pedestrian-friendly space closed off to cars and to help revitalize the downtown after suburban mall competition. However, the Mall did not keep people downtown as expected, resulting in the reintroduction of automobile traffic in two of the four blocks of the Mall. In spite of these changes Although there have been several changes, the Mall still exists today while many pedestrian Malls have closed. This thesis seeks to understand the resiliency of the Kalamazoo Mall. People visiting the mall and attending festivals as well as residents of two zip codes in Kalamazoo County, Michigan were surveyed. This study found that support from the community and the services that the Mall provides is the reason for the Mall’s resiliency. Other services to make the Mall even more resilient were also identified.

TABLE OF CONTENTS

ACKNOWLEDGMENTS ……………………………………………………………………………………………. ii
LIST OF TABLES …………………………………………………………………………………………………….. vi
LIST OF FIGURES ………………………………………………………………………………………………….. vii
CHAPTER
I. INTRODUCTION……………………………………………………………………………………………..1
Background and Purpose ……………………………………………………………………………….1
Objectives ……………………………………………………………………………………………………2
Methodology ……………………………………………………………………………………………….2
Project Significance ………………………………………………………………………………………4
Organization of Thesis …………………………………………………………………………………..4
II. LITERATURE REVIEW …………………………………………………………………………………..5
Downtown Revitalization: Its Purpose, Strategies, and Problems ………………………….5
Downtown Beautification Projects …………………………………………………………..6
Signage and Directional Assistance ………………………………………………………….7
Historic Preservation …………………………………………………………………………… 11
Attracting Tourists ……………………………………………………………………………… 13
Downtown Revitalization Through Retail ………………………………………………………. 16
Main Street Program …………………………………………………………………………… 18
Festival Marketplaces ………………………………………………………………………….. 24

Farmers Markets ………………………………………………………………………………… 30
Mixed-use Centers ……………………………………………………………………………… 33
Pedestrian Malls ………………………………………………………………………………………… 36
Studying Mall Use ……………………………………………………………………………………… 38
Studying Community Engagement ………………………………………………………… 39
III. THE HISTORY OF KALAMAZOO AND THE KALAMAZOO MALL ………………. 41
The City of Kalamazoo, Michigan ………………………………………………………………… 41
Demographics ……………………………………………………………………………………. 41
Agriculture ………………………………………………………………………………………… 42
The Kalamazoo Mall: “The Mall City” ………………………………………………………….. 47
Summary ………………………………………………………………………………………………….. 51
IV. METHODOLOGY ……………………………………………………………………………………….. 52
Types of Data and Methods of Data Collection ……………………………………………….. 52
Primary Data ……………………………………………………………………………………… 52
Secondary Data ………………………………………………………………………………….. 55
Methods of Data Analysis ……………………………………………………………………………. 55
Limitations of Methodology…………………………………………………………………………. 57
Summary and Conclusion ……………………………………………………………………………. 58
V. ANALYSIS, RESULTS, AND DISCUSSION ……………………………………………………. 59

Chi-square Results ……………………………………………………………………………………… 59
Discussion ………………………………………………………………………………………………… 61
Festival and Event Attendees Survey Findings ………………………………………………… 61
Kalamazoo Mall Attendee and Paper Mailing Survey Responses ……………………….. 65
Summary and Conclusion ……………………………………………………………………………. 70
VI. SUMMARY, CONCLUSION, AND RECCOMENDATIONS …………………………….. 71
Summary ………………………………………………………………………………………………….. 71
Conclusions from the Kalamazoo Mall Study …………………………………………………. 73
Recommendations………………………………………………………………………………………. 74
Limitations ……………………………………………………………………………………………….. 75
Future Research …………………………………………………………………………………………. 75
REFERENCES …………………………………………………………………………………………………………. 77
APPENDICES
A. HSIRB Approval Letter ………………………………………………………………………………….. 86
B. Consent Form ……………………………………………………………………………………………….. 87
C. Kalamazoo Mall Attendee and Paper Mailing Respondent Survey …………………………. 88
D. Festival and Event Attendee Survey ………………………………………………………………….. 92

Additional information

Author

Emily Szymanski

No of Chapters

6

No of Pages

104

Reference

YES

Format

PDF

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