The Effects Of Life History On Expedited Shipping

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Description

The Effects Of Life History On Expedited Shipping is a well-researched Psychology Master’s Thesis topic, it is to be used as a guide or framework for your Academic Research.

ABSTRACT

This is a thesis studying individual differences in making a selection to expedite shipping. Specifically, the following experiment tested how individuals would make the decision to pay money to expedite shipping based on a few psychological characteristics theoretically linked to how individuals perceive and value time.

In the following thesis, life history theory, the monetary-choice questionnaire assessing delay discounting, and gender were used to predict differences in the maximum amount an individual will spend to expedite shipping (as a proportion of total product cost).

This was conducted by collecting data from an online population to more closely simulate online purchasing.

Participants were given questionnaires and vignettes to describe purchasing. In order to
adequately analyze the hypotheses proposed in this thesis a 2 x 2 x 3 mixed Factorial ANOVA was performed with gender and median split mini-k as between-group variables,

and the proportion of total product cost to expedited shipping of product type as a within-group variable. None of the hypotheses were supported in this analysis but there was a statistically significant effect for product type, suggesting that participants may discount
specific products differently.

This study’s main goal was to try and find a predictor for expediting shipping fees. Although none of the hypothesized predictors we’re significant, delay discounting did have a unique relationship with expedited shipping amount,

thus confirming the idea that expedited shipping is related to time perception and delay of gratification.

INTRODUCTION

Online shopping is becoming a popular avenue to purchase products demonstrated
by a 10% increase from 2009 to 2010 reaching $142.5 billion in in the US (Koukova, Srivastava, & Steul-Fischer, 2012).

This increase in online shopping is arguably due to the ability of consumers to obtain customizable items, and products not available in their immediate area; it could also be a way for consumers to distract themselves.

The literature examining online shopping has looked at why, when, and how people shop in these digital environments (Javadi, Dolatabadi, Nourbakhsh, Poursaeedi, & Asadollahi, 2012).

Although an extensive amount of consumer research has examined the traditional research areas of brand loyalty, brand personality, and product preference, there is a growing trend to explore novel ideas in the new consumer research areas.

Even though online shopping is an important aspect of consumer psychology. In regards to online shopping one area has not as extensively researched, is shipping fees.

Shipping and Handling Fees

One aspect of online shopping is the necessity of getting the product from its
holding location to your doorstep. This requires shipping, and is often subject to fees.

However, sometimes these fees are waived for standard shipping, but there are often costlier shipping options, which provide the chance to receive the product sooner (i.e., expedited shipping).

The research conducted on shipping fees has sought to understand the most profitable shipping fee structure for a company.

For example, one study created a model to help understand the different shipping fee structures to determine the most
economically safe for the online business (Lewis, Singh, & Fay 2006).

Brand

YourPastQuestions Brand

Additional information

Type

Master's Thesis

Category

Psychology

No of Chapters

5

Reference

Yes

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