Mindful of a Profit? A Critical Analysis of Meditation Apps in the Context of Neoliberalism and Western Constructions of Religion, Is A Well-Researched Topic, It Is To Be Used As A Guide Or Framework For Your Research.
In 1994, Andy Puddicombe left his home in the United Kingdom, and travelled to Asia to learn about Buddhism. Puddicombe studied under many Buddhist teachers, living in monasteries in India, Nepal, Thailand and several other countries. He eventually became a fully ordained 1 monk in the Karma Kagyu Lineage of Tibetan Buddhism.2 The lifestyle of a Buddhist monk is, of course, extremely different from the average day-to-day of most modern Westerners. When living as a monk, one generally agrees to precepts to promote non-attachment, such as celibacy, eating only that which is offered, and living without money. When he completed his monastic commitment in 2004, Puddicombe returned to the UK,
and eventually created the Headspace app, teaching the meditation techniques he learned while in Asia, without ever personally crediting any of his Buddhist teachers. Headspace is now estimated to be worth
$250 million; and far from his days living without money, Puddicombe’s estimated worth is now $100 million.3 Prior to Puddicombe’s time as a monk, most Westerners still viewed Buddhist meditation as something “new agey,” or a little out there. But as Puddicombe learned, if you don’t mention Buddhism,meditation becomes a practical, catch-all solution for any and all problems in Western modernity. The result: today’s billion dollar industry for meditation and mindfulness.