Fundamentals of Global Strategy, Is a textbook written by Cornelis A. “Kees” de Kluyver
About the Book
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many—from pharmaceuticals to aircraft to computers—have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies, and students need to possess an understanding of the impact of global strategies on a business.
Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent, and de Kluyver’s Fundamentals of Global Strategy can help you illuminate these facts to your students.
- What markets and/or regions should a company compete in and why?
- To what degree can and should products and services be standardized?
- Is it advantageous to adopt a more or less uniform market positioning worldwide?
- What value-added activities should it keep in-house, outsource, or relocate for competitive advantage?
- How can competitive responses be most effectively coordinated on a global basis?
About the Contributors
Cornelis A. “Kees” de Kluyver is Dean and the James and Shirley Rippey Distinguished Professor of Management at the Lundquist College of Business at the University of Oregon. Prior to coming to Eugene, Oregon, he was the Masatoshi Ito Professor of Management at the Peter F. Drucker and Masatoshi Ito Graduate School of Management at Claremont Graduate University. From 2000–2006 he served there as the Henry Y. Hwang Dean of the School and as Executive Director of the Peter F. Drucker Research Library and Archives.
Table of Contents
- Chapter 1: Competing in a Global World
- Chapter 2: The Globalization of Companies and Industries
- Chapter 3: Generic Strategies for Global Value Creation
- Chapter 4: Global Strategy as Business Model Change
- Chapter 5: Target Markets and Modes of Entry
- Chapter 6: Globalizing the Value Proposition
- Chapter 7: Global Branding
- Chapter 8: Globalizing the Value Chain Infrastructure
- Chapter 9: Global Supply-Chain Management
- Chapter 10: Globalizing the Management Model