Determining True Unicorn Startups


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Determining True Unicorn Startups, Is A Well-Researched Topic, It Is To Be Used As A Guide Or Framework For Your Research.


Throughout the United States, there have been hundreds of start-up companies labeled as “Unicorns”, or companies that have achieved a $1 billion value. These companies are overwhelmingly technology based, and are supposedly a one in a million opportunity which will change the industry’s landscape and market. While many of these companies are successful, not all survive. The purpose of this research is to compare and contrast commonalities and differences among multiple unicorn companies. My goal is to show that amongst a pool of these
companies, there are commonalities and differences depicting what differs a successful unicorn company from a fake or dying unicorn company. All of these unicorns differentiate in some way, but there are similarities and differences in certain aspects. This thesis will help show whether the company is actually a true unicorn, or a fake one.

Unicorn companies are those which have met the $1 billion valuation, and at some point, in time were popular, and most likely projected to succeed and truly change the technology industry. However, these classified companies can possibly die out financially, or possibly
become irrelevant. True unicorn companies are those which meet the $1 billion valuation, and have continue to succeed, remain influential, and stay relevant in the present global markets.

I researched and deciphered three different variables amongst these companies which will help show whether or not they are successful. These variables were selected for multiple reasons, and analyzed through a content analysis. All of the companies have information regarding these variables available, allowing for there to be trends amongst the content found. Furthermore, each of these variables plays crucial roles in how companies perform, due to how the attribute
influences the firm as a whole. But, the first variable is company leadership. This includes the founder and CEO of the company, as well as the presence of company mission and values. The second variable to find these commonalities and differences is company’s location and presence.


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Joseph Callery

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